11 Secrets Advertisers Don’t Want You to Know
This is an insight on how marketers manipulate consumers. With this knowledge, you can protect yourself against these manipulations.
Marketing is a key tool in promoting products and services. There are many tricks that influence our behavior under our perception. Some of such activities are strictly forbidden. For example, adding an additional frame to film (25th frame over 24) that the viewer will never notice this frame. But this frame will contain some product picture and later will influence buying behavior. This is an extremely dirty trick, but modern advertisements often include fast-changing pictures. So it is quite similar influence, difference is that consumer can see it.
Marketers want consumers to buy and sometimes cross the line of ethics and not breaking the law.
Only knowledge can protect us against such influence and manipulations. Sometimes only law can help us.